Coworking Spaces Continue to Thrive: IWG Expands the Spaces Brand with Two New Locations in São Paulo

Jardins and Pinheiros will welcome new spaces from the company, which expects to close 2025 with 120 centers across Brazil

Tiago Alves, CEO of IWG Brazil

By: SiiLA News

10/23/2025

The coworking market continues to accelerate in Brazil. The International Workplace Group (IWG), a global leader in hybrid work solutions and the parent company of the Spaces, Regus, and HQ brands, has just announced the expansion of its Spaces brand with two new locations in São Paulo, in the Jardins and Pinheiros neighborhoods.

The move reinforces the strength of the flexible workspace model, which has been gaining traction amid the consolidation of hybrid work and the growing demand for options that combine location, infrastructure, and cost efficiency.

According to Tiago Alves, CEO of IWG Brazil, the country has become one of the company’s priority markets in Latin America. Currently, IWG operates 92 locations in Brazil, 40 of which opened in 2025 alone—nearly triple the number launched in 2024. The goal is to close the year with 120 centers in operation and to double that number in 2026, reaching 240 locations nationwide.

Strategic Partnerships and Management Model

The expansion in São Paulo is taking place through partnerships with Grupo Omar Maksoud and Hub Pinheiros, reinforcing the company’s growth strategy through Management Agreement (MCA) deals—a model in which the property owner builds the space and IWG assumes its operation and management.

“The model applied to both units is the MCA, similar to an operational management contract. In this format, we combine the investor’s resources with our operational expertise and global experience,” the company told REsource.

The New Locations

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Spaces Jardins will open in December, in the Omar Maksoud Ibirapuera building, featuring 1,475 m² distributed over five floors (ground floor, 7th, 8th, 9th, and 10th).

“We are very pleased to bring a project of Spaces’ caliber to Jardins. Our building was designed to offer large, efficient, and comfortable floors, and we believe this will be the most modern and complete coworking space in the region,” said Luiz Henrique Maksoud, CEO of Grupo Omar Maksoud.

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Meanwhile, Spaces Pinheiros will be located in the Hub Pinheiros building on Rua Dante Carraro, covering 1,599 m². “We are in one of the best locations in Pinheiros, right next to the subway, and having a Spaces location in our commercial building will certainly be an excellent option for those seeking a modern, high-quality workspace,” said Guto Ramalho, partner at Hub Pinheiros.

Brand Consolidation and Outlook

The new units strengthen IWG’s presence in strategic areas of São Paulo and expand its network serving companies and professionals seeking flexibility, productivity, and collaboration.

“The openings of Spaces Jardins and Spaces Pinheiros mark an important step in consolidating the group’s leadership in São Paulo and across Brazil. The capital remains a hub of innovation and entrepreneurship, and coworking plays a key role in that transformation,” the company stated.

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