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While many sectors are retreating, turning off the lights, and handing back floors, one specific group keeps moving forward — and steadily occupying more space. We’re talking about the TAMI sector, an acronym for Technology, Advertising, Media, and Information. These companies have become leading players in the main corporate markets across Latin America.
In Mexico, Brazil, and Colombia, TAMI companies now account for about 10% of all office tenants. But their influence goes beyond numbers: they are shaping a new standard of occupancy, with specific strategies, high demands for quality, and an appetite for growth.
Currently, the sector represents up to 6% of GDP and occupies between 6% and 10% of the total office stock in the three largest economies of the region. Even amid challenging macroeconomic conditions, their pace of expansion has remained steady: occupancy grew by 10% in Mexico, 7% in Colombia, and 2% in Brazil over the past year, according to data from SiiLA, Statista, INEGI, ICEX, and DANE.
In Mexico, TAMI companies operate from strategic hubs and place a premium on visibility. They prioritize spacious, well-located, high-end offices, especially in areas such as Reforma, Santa Fe, and Polanco in Mexico City. These firms usually sign medium- to long-term leases with flexible clauses. For them, the office is not just an operational base — it’s a brand showcase and a key tool for attracting talent.
In Brazil, the landscape is more fragmented and diverse. The market hosts many local and regional companies with agile operational models and a focus on efficiency. Even so, global giants like Google and Meta have already established a presence in iconic buildings on Faria Lima Avenue, an area with some of the highest price per square meter in the country — a district that was previously dominated by financial companies.
In Colombia, the sector is still in its early stages. Many companies are only now entering the market or expanding operations for the first time. Most are opting for smaller spaces, with the exception of media groups, which already operate on a scale comparable to Brazil’s. Bogotá concentrates most of the demand, with still limited but steadily growing volume.
TAMI firms typically occupy between 500 and 1,300 square meters — two to four times larger than the average corporate office footprint in major Latin American cities. Generally, technology companies and media outlets occupy larger spaces than advertising agencies, but decisions vary based on ecosystem maturity, expansion stage, and operational priorities in each market.
In Mexico, for example, TAMI offices are on average nearly twice the size of those in Colombia and 75% larger than those in Brazil. Meanwhile, in Brazil, TAMI companies still occupy 60% more space than their Colombian counterparts.
If space size reflects strategy, asset quality reflects ambition. Over the past 12 months, 80% of the space absorbed by TAMI companies was in Class A+ and A buildings, reinforcing their preference for central locations, top-tier construction standards, and strong corporate image.
But what best illustrates the sector’s strength is the net absorption. Between Q1 2024 and the same period in 2025, TAMI companies accounted for approximately 23% of net absorption in Mexico, 9% in Brazil, and 4% in Colombia.
In Mexico, for every ten companies that left, thirteen entered; for every 10 square meters vacated, 13 were occupied.
In Brazil, turnover was similar, with twelve new entries for every ten exits, but the net gain in space was even more significant: 16 square meters occupied for every 10 vacated.
In Colombia, the pace was the fastest: for every ten exits, thirteen new entries; and for every 10 square meters vacated, 18 were occupied.
These figures reveal a dynamic market with consistent expansion. The TAMI sector isn’t just on the move — it’s gaining ground. And with every square meter conquered, it is redefining the standards of the corporate office market in Latin America.








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