Accor opens its doors to the coworking brand Wojo in Brazil

The hotel group launches its coworking brand in the country today, intensifying the battle for corporate clients.

01/19/2021

In June 2019, Patrick Mendes, then president of the Accor hotel chain in South America, revealed exclusively to NeoFeed that he was preparing the group’s coworking brand, Wojo, in the country. “We have over 4 thousand hotels in the world, with unused spaces and underused corners. Let’s enjoy it,” said Mendes.

Throughout the project development process, the pandemic came, which made 90% of the nearly 300 hotels within the chain in Brazil to be closed and guests to disappear. What was once a project became a priority. In July last year, to bring more revenue to the group, he started an office rental service called the room office.

“We rented 1,200 nights last year,” says Olivier Hick, COO of Accor’s midscale and economic brands in Brazil. Given the result and the model put to the test, Accor, which has 54 thousand rooms in the country, now takes its most concrete step in this coworking market and today announces the start of the operation of the Wojo brand in the country.

Source: NeoFeed

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