After Consolidating Shopping Mall Division, Ricardo Loducca Takes Over Corporate Office Leadership at SYN

Move reinforces SYN’s strategy to integrate capabilities and expand services across its office portfolio

Ricardo Loducca, Commercial and Marketing Director at SYN

By: SiiLA News

06/13/2025

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Office buildings, logistics warehouses, and shopping centers are the core pillars of SYN’s real estate portfolio. Now, the company is strengthening its internal structure: Ricardo Loducca, SYN’s Commercial and Marketing Director, will also lead the corporate office segment.

Since joining SYN in 2021, Loducca has been primarily focused on the shopping center division. In his expanded role, he will continue overseeing the retail portfolio while also leading initiatives to enhance client relationships, align internal teams, and broaden the range of services offered across office properties.

With more than 20 years of experience in the hospitality and retail real estate sectors, Loducca now brings his expertise to the office segment. Under his leadership, SYN developed a strategic plan that defined the positioning of each shopping center, allowing for tailored actions to boost asset value.

“We’ve built strong, genuine relationships with our shopping center clients. We’re known for our hands-on, collaborative management and the quality of our services. That’s why we see enormous potential in this next step,” says Loducca.

New Approach

In an interview with REsource editorial team, Loducca shared plans to bring new ideas to the office market.

“Our goal is to introduce the dynamism typical of retail while adopting a more strategic and attentive approach. That means gaining a deeper understanding of tenant and user needs—optimizing spaces, improving profitability, and enhancing comfort for everyone who uses the building,” he explains.

Loducca also highlights the opportunity to monetize office assets beyond traditional leasing, creating value through partnerships.

“For example, we could introduce brand activations: a company handing out umbrellas during lunch hour on a rainy day or an auto brand showcasing a new model and offering test drives. These kinds of initiatives provide useful services, generate additional revenue for the building, and create a positive brand experience for users,” he adds.

While such activations are common in shopping centers, Loducca believes they could also add value in the corporate space.

“I understand we’re in a very mature market, and change can be challenging. Still, I believe there’s room to set a new pace—or at least bring a new perspective. One that is more thoughtful and client-focused. That’s our proposal: to strengthen relationships and truly be present in our clients’ day-to-day experiences.”

Diverse Portfolio

SYN maintains a diversified portfolio of owned and managed properties. In the office segment, assets include Birmann 10, Nova São Paulo, Verbo Divino, and the ITM – Centro Empresarial and Complexo JK (Towers D and E), all located in São Paulo.

In Rio de Janeiro, the company owns Leblon Corporate and the North Tower of the CEO property.

In industrial segment, SYN—through a partnership with Sanca and SPX—is developing Centro Logístico Dutra in São Paulo, currently 100% leased, with Mercado Livre occupying 75% of the space.

In the shopping center segment, SYN owns and manages Shopping Cidade São Paulo, Shopping Metropolitano Barra, Tietê Plaza, Grand Plaza, and Shopping D.

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