After Manaus, XP should open five more physical spaces by the end of the year

In five years, XP wants to have 100 concept spaces, an apparent change in the company's model that was born essentially digital.

After Manaus, XP should open five more physical spaces by the end of the year.

By: SiiLA News

05/03/2022

XP should open five more physical spaces by the end of the year after opening the first one to the public last week in Manaus, the capital of Amazonas. In five years, XP wants to have 100 concept spaces, an apparent change in the company's model that was born essentially digital.

The reason is clear: to make the XP brand better known outside the Rio-São Paulo axis, in places where the predominance of physical branches of large banks reaches an audience that is not or does not like the purely digital. According to XP marketing director Lisandro Lopez, "the impact caused by the physical presence of a company that is not physical is very big, especially for industries such as finance, in which the mission is to take care of people's assets".

Source: O Estado de S.Paulo

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