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The offer aims to avoid questions from the Administrative Council for Economic Defense (Cade) regarding market concentration with the future merger between Aliansce and BrMalls. The transaction will become the largest conglomerate in the sector in Latin America, with 69 units – considerably more than its main competitors Multiplan (20) and Iguatemi (16).
In some cities, Aliansce and BrMalls together would dominate the market
In most cases, shopping centers are spread across the country. The issue arises in some cities where Aliansce and BrMalls already have developments, and if combined, they would dominate the market. In Rio de Janeiro, for example, Aliansce owns Via Parque (Barra da Tijuca), Shopping Leblon, Carioca Shopping (Vila da Penha), and Bangu Shopping.
By divesting these assets, the idea is to proactively reduce this concentration and prevent the process from being stalled for too long by the antitrust agency. The merger has already been approved by the boards of both companies and will be submitted for approval by the shareholders in a general meeting to be called next week.
Source: Estadão











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