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Anhembi region will have a new convention centre in the next two years

  • The project is divided into two phases.
The 'boutique pavilion' project concept has a sustainable appeal in São Paulo bets on the return of events.
The 'boutique pavilion' project concept has a sustainable appeal in São Paulo bets on the return of events.
06/21/2021
The Anhembi Park region will gain a new convention centre in the next two years. With the "boutique pavilion" concept, the development will be aimed at smaller events, such as fairs, weddings and corporate parties, and will cost around R$800 million. The RRG Eventos group is leading the project, a company created by former executives of Alcântara Machado – among the partners are former director Roberta Dias Guagliardi and her husband, José Rafael Guagliardi, owner of the events company between 1996 and 2012.

The project is divided into two phases. The first, which began this month, include the events pavilion, covering 100,000 square meters. There will be three floors, with 21 modular rooms on the ground floor, an exhibition area on the second floor, and four halls for social events. There will also be an area of 6,500 square metres on the roof for gastronomic events. The parking lot will have 2,190 parking spaces, with access to rooms via escalator and elevators.

The second phase of the project, consisting of two commercial towers, will depend on negotiations with potential partners. "We will have meetings in the next few days to define these issues", says Roberta. To finance the project, the company will issue Real Estate Receivables Certificates (CRIs) at about R$ 150 million, highlights Avelino Palma, partner of the project and responsible for formatting the title. For the second phase of the project, the structure must involve the capital market.

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