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Have you ever imagined negotiating an asset and discovering that the used one costs more than the new one? A cellphone, a car, a computer… It would be great to buy the latest iPhone at a lower price than an older model. Sounds absurd, right? Well, in the corporate real estate market, this unlikely logic actually happens.
Unlike consumer goods, the pricing of a commercial asset does not depend solely on its age, but mainly on risk and the owner’s urgency. There is an almost intuitive expectation that “new” means better. However, in real estate, a newly delivered development has not yet “proven itself.”
When a property enters the market, it is usually completely vacant, with no occupancy history, no established cash flow, ongoing operational costs, and the need to repay initial investment debts. For this reason, many companies prefer stabilized assets with a consolidated market...
To observe this scenario, one only needs to analyze the difference in market rent between two high-end office developments located along Marginal Pinheiros. Both are in the same region, offer similar floor plate sizes, and differ only in one aspect: one is already consolidated, while the other is still recent.
This is the case of Estaiada Corporate, delivered last year, currently with 100% vacancy and a market rent of R$73/sqm. In contrast, Morumbi Park, a building from 1998 that is fully occupied, has a market rent of R$93.88/sqm. The older asset is therefore 28.7% more valuable.
However, this dynamic changes over time as the new development becomes stabilized. At this stage, its pricing tends to surpass competitors, as it brings together features increasingly valued by the market, such as certifications, modern infrastructure, efficiency, and superior facilities.












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