Bershka opens its first store as sales rise in Brazil’s high-end malls; see the data
- Data shows that over the past year, Class A malls recorded an 18% increase, surpassing 100% growth over a four-year period.
Bershka, the Gen Z and Alpha-focused brand of Inditex Group, has landed in Brazil, opening its first store at MorumbiShopping. The brand’s arrival comes amid a period of growth in the country’s high-end retail segment. Data from SiiLA’s GROCS shows that sales per square meter in the apparel segment rose by approximately 18.1% over the past year in premium shopping malls.
The latest SiiLA data indicates that fashion retail has been advancing even more strongly in higher-end assets. GROCS figures show that sales per square meter increased from R$3,900/sqm to R$4,600/sqm within one year in Class A developments.
Looking at a broader timeframe, between the first quarter of 2021 and the fourth quarter of 2025, sales in apparel stores located in Class A malls more than doubled in Brazil, rising from R$2,100/sqm to R$4,600/sqm.
Although Class B and C assets also posted consistent growth during the period, the pace was more moderate, widening the gap between segments and highlighting a concentration of value in premium assets.
As a result, Inditex Group reports that Bershka is already planning expansion. Still in 2026, the company intends to open its second store, this time in Rio de Janeiro.
Inditex Group
Founded by Amancio Ortega, Inditex Group is one of the world’s largest fashion conglomerates, built on a business model driven by speed, global scale, and operational integration. Owner of brands such as Zara, Bershka, and Massimo Dutti, the Spanish group transformed the fast fashion concept by shortening the time between design and product availability in stores.
According to SiiLA Market Analytics data, the group occupies 27,800 sqm in industrial properties under the Zara Brasil brand, in addition to maintaining an office in São Paulo at I-Tower. The company’s physical presence in the country is supported by its strong financial performance: in Brazil, it reported R$894 million in profit before taxes in 2025—the third highest in the Americas, behind only the United States and Mexico, according to the Inditex Group Annual Report 2025.
Brazil was the only country in the Americas where the company did not see profits decline, reinforcing the rationale behind its planned expansion in the market.
