CCP becomes Syn by removing Cyrela from its name

According to the company's statement, the new name combines technology with the rental property portfolio.

The commercial property company born in 2007, split from the developer Cyrela gets its own branding

By: SiiLA News

06/15/2021

Cyrela Commercial Properties (CCP) - a commercial property company born in 2007, has split from the developer Cyrela and got a new name: Syn. Inspired by the word "synergy", the brand was chosen to express a new performance profile.

According to the company's statement, the new name combines technology with the rental property portfolio. In practice, he informs, Syn will be, at the same time, a rental income company and a "proptech". "We are going to use synergy to add value", telling The Valor, Thiago Muramatsu, the president of Syn.

With the brand change, the company no longer carries Cyrela's signature in its name. "Sometimes there was confusion about the names," says Muramatsu.

The company, which operates in the high-end commercial offices and shopping centres segments, had already been investing in reconciling technology solutions with the offer of its physical assets. Going forward, this integration will be expanded, according to the executive.

Read the full story (in Portuguese).

Source: Valor Econômico

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