Join our mailing list for Real Estate News, Events, Insights & Resources.

Amidst the architectural splendor of South Zone's skyscrapers in São Paulo, nestled parallel to the Marginal Pinheiros and connecting with Av. Jornalista Roberto Marinho, lies Av. Chucri Zaidan. This avenue commands attention thanks to its array of new corporate properties, bustling shopping centers, and a steady flow of people.
The road, which lends its name to the region, is in the process of being extended through a bidding process. It will feature a cycling ramp to Laguna Bridge, a revamp of the bus corridor, and the creation of a tunnel beneath Avenida Cecilia Lottenberg, establishing an alternative connection to Marginal Pinheiros.
Additionally, the region is close to Morumbi train station on Line 9-Esmeralda of CPTM, and will soon host the Chucri Zaidan station on Line 17-Ouro of the monorail, positioned at the intersection of the homonymous avenue and Avenida Roberto Marinho.
All these infrastructural enhancements position the area as a promising corporate epicenter, as noted by Hilton Rejman, Executive VP of Brookfield Properties, a firm specializing in corporate ventures, industrial properties, multifamily residences, and malls.
"We've observed a rising demand for mixed-use developments in this region. It's not just office properties, as seen in other areas, but complexes with malls, stores, and restaurants. This blend has significantly attracted companies. Furthermore, the region boasts robust transportation and services infrastructure. Over the past years, it has been well-served by public transport," Rejman remarks.
In the last quarter, according to the SiiLA Market Analytics platform, the office vacancy rate in Chucri Zaidan stood at 31.4%, considered high compared to the city's average of 22.4%. However, Brookfield Properties' Executive VP explains that this area has expanded considerably in recent years, and the available space is expected to fill as offices reopen and remote work diminishes.
At present, the total stock in the region stands at 922,072 sq m, with 796,829 sq m of high-end spaces. However, market players anticipate swift occupancy and an increase in average asking prices—currently at R$100.59/sq m for A+ and A-grade assets (close to 20 dollars), according to Market Analytics.
SiiLA's data reveals that other areas like Faria Lima, housing numerous FIRE sector companies with a low vacancy rate of 5.2%, commands the highest square meter values, averaging at R$198.90 (about 40 dollars).
"In the Faria Lima area, you'll find a notably low vacancy rate coupled with naturally elevated pricing. We're discussing values that can range from R$ 250 to R$ 300 per square meter – figures that pose challenges for companies seeking to operate within the R$ 120 to R$ 110 range. Moreover, when we shift our focus to the iconic Paulista Avenue, companies seeking larger spaces of 4,000, 5,000, or 6,000 square meters face difficulty due to the scarcity of available vacant plots. This holds true for the Faria Lima district as well. However, in the Chucri Zaidan region, there is a compelling combination of competitive pricing and sizable available areas, catering to the needs of substantial and prestigious tenants," explains the Executive Vice President of the company.
Brookfield Properties boasts standout developments in the region, such as Parque da Cidade. In addition to its corporate towers, the complex features restaurants, a mall, cinema, hospital clinic, verdant square, cycling paths, and a 5-star hotel. Another notable development is O Parque, situated near Av. Roque Petroni, covering 19.8 thousand sq m.
Even the company's own headquarters is located in Chucri Zaidan, strategically designed for employee well-being. "Well-being is of paramount importance. This comprehensive infrastructure is crucial to serving Brookfield's employees. They need to reach here, and once they do, they need places to dine, access hospitals, clinics, and banks—we have it all here. This played a pivotal role in the decision-making process. 'Where am I going?' To a region where our employees can reach and have essential services at their disposal", Rejman explains.











Join our mailing list for Real Estate News, Events, Insights & Resources.
