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The Brazilian commercial real estate market closed 2024 with clear signs of resilience and adaptation to economic and technological shifts. Despite macroeconomic challenges, such as high interest rates, the sector remained strong, supported by consistent demand for properties and noteworthy transaction volumes, according to Felipe Leite, Partner at Primaz Corporate, a firm specializing in brokerage and structuring for major real estate assets.
“The real estate microeconomy held firm this year. Vacancy rates for warehouses and office spaces dropped, while shopping malls exceeded post-pandemic recovery expectations. Demand for properties also remained solid,” Leite analyzed.
Primaz Corporate recorded over BRL 1 billion in transactions for the sixth consecutive year, a standout performance in a market that saw significant deals, including the sale of the Pátio Higienópolis and Paulista shopping malls by Brookfield to Iguatemi and other funds. This transaction, valued at over BRL 2.5 billion, was one of the highlights of 2024, as reported by REsource in its year-end coverage.
Although property prices have generally remained stable, Leite noted that financially strained property owners had to offer discounts, creating opportunities for investors. “As the yield curve inverted and inflation expectations shifted throughout the year, liquidity in real estate funds was impacted, leading to a decline in transaction volumes,” Leite explained.
Simultaneously, Leite highlighted the rapid growth of the data center segment, which has become one of the most promising areas within commercial real estate. Driven by increasing demand for artificial intelligence infrastructure and data storage, global data center capacity is expected to double within the next four years, a trend mirrored in Brazil.
Major tech players such as Meta, Google, Amazon, and Oracle are expanding their footprint in the country, drawn by the availability of renewable energy—essential for energy-intensive data center operations. While regions like Barueri and Campinas have been at the forefront of this expansion, other areas, such as the Northeast and Brasília, are gaining momentum with new infrastructure, including submarine cables.
“Brazil is a strategic market for business. Although the interest rate scenario remains uncertain, the warehouse, office, and shopping mall sectors witnessed major transactions in 2024,” Leite stated. “I believe 2025 will be a creative year, with innovative transaction formats and a greater focus on adapting to new technological demands. Investors will need to innovate rather than stick to the old ways,” he concluded.











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