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Brazil has become a powerhouse in the data center sector in South America, accounting for the equivalent of 75% of the continent’s new investments, according to the Global Data Center Outlook 2026. The less explored side is the adaptive potential of logistics condominiums to meet this demand, which, by 2030, is expected to generate up to US$ 30 trillion globally.
Data centers are infrastructure systems responsible for storing and processing a high volume of data simultaneously to run applications and cloud-based information. There are several corporate benefits to their implementation, and the advance of artificial intelligence has accelerated the expansion of units across the globe.
The opportunity in real estate lies precisely in hosting this infrastructure in adapted logistics condominiums, a model already implemented at Araco Castelo Branco 100, the first asset to house a data center in Brazil. The adaptation expands investment possibilities and adds momentum to the market, but it is still not widely seen as the first development option due to investors’ limited familiarity with the possible business models.
The most recent operation involving a project under this model became possible after Golgi broke a contract with Mercado Livre to transfer the project to Platform 247, which will use the space in Perus, in São Paulo’s North Zone, to develop the data center structure.
Danilo Murja, engineer and entrepreneur specialized in building, industrial and critical infrastructure systems, explained that space retrofits to house data centers depend heavily on the availability of power infrastructure, since energy and cooling are the main elements sustaining operations. “Adaptation tends to be more viable for edge data centers, smaller data centers, modular facilities or specific operations. For hyperscale, the requirements for power, technical areas, cooling, redundancy and expansion are usually so high that a build-to-suit project generally makes more sense,” he said.
According to the specialist, in addition to energy and cooling, investors must assess aspects related to expansion potential, multiple fiber routes, the current capacity of the space to support the infrastructure and which data center model is most coherent for the project.
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Franco da Rocha, in the interior of São Paulo state, was chosen as the site for Ada Infrastructure’s GRU10 data center, the company’s first in the country. The build-to-suit model will be developed in two phases, with three buildings and a substation.
Marcelo Mendes Szwarcwing, Head of Ada Infrastructure in Latin America, emphasized that choosing the project as the company’s first in Brazil reflects a long-term goal of expansion in the southern part of the continent. “São Paulo is one of the most important economic and digital infrastructure markets in Latin America, driven by factors such as cloud adoption, corporate digitalization and the growth of workloads related to artificial intelligence. The GRU10 campus, in Franco da Rocha, is strategically located to support large-scale operations, also benefiting from a strategic real estate position already existing in Ares’ platform in Brazil,” he said.
The total capacity will be 300 MW, and the first phase is expected to take 18 to 24 months.
Among the incentives under discussion is Bill 278/2026, which proposes maintaining Redata, the Special Tax Regime for Data Center Services. The proposal establishes tax benefits focused on equipment for the maintenance, implementation or expansion of these complexes, eliminating all related taxes, including PIS/Pasep, Cofins and IPI, the federal tax on industrialized products.
The goal is to replace the Federal Government’s Provisional Measure, which created a benefits package for 2026 and was necessary to counterbalance the tax reform, since the reform prohibited the creation of tax benefits this year.
Under the program, the government would forgo R$ 5.2 billion in revenue in 2026, an amount already included in the Annual Budget Law. The Provisional Measure expired in February, around the same time it was approved by the Chamber of Deputies, and is still awaiting a vote in the Federal Senate.











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