Digital companies bet on physical stores to increase revenue

The movement includes names such as Wine, specialized in wines, Mobly, furniture, and the online thrift store TROC.

Movement already made by online giants like Amazon seeks to bring customers closer to the brand and generate greater engagement

By: SiiLA News

12/13/2021

After the strong growth of online commerce during the pandemic, digital-native companies take the opposite route and open physical stores. With this, they hope to accelerate the capture of new customers and expand brand awareness. The movement includes names such as Wine, specialized in wines, Mobly, furniture, and the online thrift store TROC.

"Physical retail provides important complements. In addition to attracting new customers at a low cost, it brings relationship, customer engagement and also works as a distribution point for online sales", explains Alberto Serrentino, partner at Varese Retail consulting, noting that this same path has been followed before, in the US, by the online giant Amazon.

Read the full story (in Portuguese).

Source: Estadão

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