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The Brazilian population is aging rapidly. According to the latest Demographic Census released in late 2023 by the IBGE (Brazilian Institute of Geography and Statistics), 10.9% of the country's inhabitants are aged 65 or older, totaling more than 22.2 million people. This represents a 57.4% increase from the last census conducted in 2010. Another noteworthy statistic is the life expectancy, averaging 75.5 years, with women having a higher expectancy (79 years) than men (72).
These demographics present positive news for investors targeting real estate products for this demographic. In the United States, where this type of asset is well-established, the market is valued at $99.82 billion, projected to reach $131.20 billion by 2029.
The Senior Living market in the United States is estimated at USD 99.82 billion in 2024 and is expected to reach USD 131.20 billion by 2029, growing at a compound annual growth rate (CAGR) of 5.62% during the forecast period (2024-2029).
The Senior Living asset aims to provide quality housing, combining care and experience, allowing residents to enjoy services, restaurants, and common spaces in a facility designed with accessibility in mind. Thus, Senior Living properties aim to maintain residents' autonomy and stimulate an active lifestyle.
More than offering personalized care and assistance, this type of property proposes a new way of approaching old age, empowering individuals regardless of age, illness, or disability.
Senior Living properties are already emerging in Brazil, particularly in the Southern region. In Curitiba, the Bioos project by Construtora Laguna aims to promote health, accessibility, a sense of community, and resident autonomy.
The development includes a tower designed for medical offices, featuring units ranging from 19 to 56 square meters, with the capacity to accommodate a diagnostic imaging center and a hospital. The residential tower consists of 108 units ranging from 42 to 83 square meters, with areas for leisure and community living, along with nursing services.
Apartments are equipped with various amenities, such as a smart socket for an electric stove, accessible bathrooms, an SOS button, and a smoke sensor. In common areas, green spaces, a gym, and a rooftop have been designed, along with plans for retail shops.
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