During a new phase, Via opens an 8 thousand square metres office in São Paulo

The news broke to complement the transformation strategy of the retail giant.

The country's largest home appliance and electronics retailer will move its headquarter to the Eldorado Business Tower in Pinheiros.

06/11/2021

Written by: Isabella Ortega

The mystery has been answered for those curious to know who would be the new occupant of 8,000 square metres of the Eldorado Business Tower development. This Friday (11th), Via (formerly Via Varejo) opens its new headquarters, in the Pinheiros neighbourhood, in São Paulo. The news broke to complement the transformation strategy of the retail giant, which owns the brands Casas Bahia, Ponto and Extra.com.br.

The new space, spread over four floors, is designed to encourage collaboration among the more than 4,000 employees in the company's administrative areas, with living and relaxing environments, without fixed workstations."Thinking of a flexible work model, with approximately 30% of employees working from home or in one of our physical locations, we will no longer have fixed desks or rooms. The objective is to offer another option of environment and well-being for our professionals ", said Roberto Fulcherberguer, CEO of Via.

The company's former building in São Caetano do Sul, in Greater São Paulo, will remain active and will continue to be a workplace option for Via employees. Together, the two offices total more than 18 thousand square metres of working area.The ease of access to the public transport system and the commercial services that the region allows influenced the choice of the new headquarters. "This new space represents the new phase of the Via. In addition to being closer to the commercial centres of São Paulo, the new office brings a more integrative, innovative proposal, with inspiring living environments for our employees", highlighted Fulcherberguer.

Eldorado Business Tower is a Class A+ development and has an area of almost 60 thousand square metres. The building is located in the Pinheiros region, in São Paulo. Among the development's tenants are Hershey, Embraer, HBO and LinkedIn.

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