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Recent developments in the São Paulo real estate market underscore a trend of increasing occupancy by financial institutions and a decrease in space occupied by technology companies.
In an exclusive analysis by the SiiLA platform, only in the 1st quarter of 2024, companies in the financial sector leased 62,419 m² of office space classified as A+, A, and B in the CBDs (Central Business Districts) of São Paulo. The net absorption, the balance between entries and exits, closed the quarter at 29,636 m².
Banco Master is leasing office spaces in Birmann 32, the iconic "whale building" on Faria Lima. Concurrently, the company has secured 100% occupancy of Auri Plaza, an A+ development spanning 14,000 square meters completed in July 2023.
At Birmann 32, the company had to await a vacancy to secure the desired space, and the likely downsizing of Meta provided the necessary opportunity. Market sources suggest that the floors Master is leasing in the building were previously occupied by Meta. The company behind Facebook, Instagram, and WhatsApp is reportedly vacating four floors of B32, specifically floors 11, 12, 14, and 15 - as the building does not include a 13th floor.
Rafael Birmann, Chairman of the Aron Birmann Foundation and owner of Birman 32, sees this trend as natural, with technology companies now settling down after a period of significant expansion.
"Technology companies were aggressive in seeking out spaces, and now they have dialed back that aggressiveness, with some even reducing their footprint. Now we are noticing that these spaces are being taken up by financial institutions, and this has occurred at Birman 32," he explains.
Another financial sector player expanding its operations is Stone Payments, which has recently secured 100% occupancy of White 2880, a development located in Rebouças that had been vacant since its inauguration in late 2022.
Even the traditional Caixa Econômica Federal has been active in leasing corporate floors in recent months. The institution is now the tenant of three floors at Riverview Corporate Tower, situated in the Chucri Zaidan region.
The financial sector continues to dominate office space occupancy in São Paulo. While in recent years, some major companies have been downsizing their office footprint, particularly due to increased flexibility in employee work arrangements. Meanwhile, technology companies, which previously made headlines with significant leases in upscale developments and CBDs, are now reassessing their occupancy needs.
According to Caio Maia, Head of Research and Strategy at JLL, technology and financial sector companies are at different stages within the corporate leasing landscape.
"I believe these are concurrent but distinct trends. The financial market, specifically, has undergone significant changes in recent years. Traditional banks - historically significant lessees of corporate space - face competition from virtual institutions that have gained massive consumer adoption. The growth of these new players has spurred the leasing of corporate spaces to accommodate their employees, thus bolstering their presence in the real estate market," he explains.
Regarding technology/e-commerce companies, Maia notes that after significant expansion, these companies are now focused on stabilizing their operations and enhancing operational efficiency.











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