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In São Paulo, coworking spaces represent 2.79% of Class A+, A, and B offices in the city. Data from SiiLA shows that players like WeWork, Regus, Spaces, and even Cubo Coworking are significant players in this ecosystem of alternative office models in São Paulo.
Coworking is a leasing model where tenants share space with other companies and independent workers. According to the 2024 Coworking Census, the average annual revenue per space is R$ 305,000 and the profit is R$ 115,000.
Currently, the coworking market is present in shopping malls, entire buildings, floors of specific developments, and even warehouses. In São Paulo alone, the sector occupies more than 247,000 m².
At the forefront of São Paulo's largest coworking spaces is Double Premium, situated in Vila Olímpia, popularly known as Cubo Itaú. Spanning over 19,000 square meters, the space is fully occupied by Cubo Coworking, representing the company's sole asset.
The space-sharing model diverges somewhat from traditional coworking spaces. Cubo, a product of Itaú, has been hosting startups since 2016. In 2022, the companies generated revenue exceeding R$ 3 billion and accommodated over 19,000 employees.
Among the more traditional coworking models, we have the Centenário building, also known as WeWork Flórida, located in Berrini, occupied by WeWork, with 16,000 m² spread across five floors. The company also boasts iconic developments like WeWork Nações Unidas, both in Ala A and Ala B. Additionally, the company has a presence on Avenida Paulista with WeWork Paulista, and on Faria Lima with WeWork Faria Lima.
Another company specializing in flexible spaces with significant occupancy is IWG, which operates the Regus and Spaces brands. The company is present in key locations such as Avenida Paulista, in São Luiz de Gonzaga, Casa das Rosas, Edifício Paulista, and others; in the south zone, in Eldorado Business Tower, Birmann 29, JK Iguatemi, among other developments.











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