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From “Hidden District” to Corporate Hotspot: The Rise of Chucri Zaidan
- With nearly 1 million square meters of corporate space, Chucri Zaidan has established itself as São Paulo’s largest office hub.
By: SiiLA News
10/20/2025 Once a secondary address on São Paulo’s corporate map, Chucri Zaidan has now become the city’s biggest business district. With almost 1 million m² of office space, the area has surpassed traditional corridors such as Faria Lima, JK, Vila Olímpia, and Berrini, becoming a reference point for premium office towers that now host major national and multinational companies.
“Chucri has transformed tremendously in recent years and continues to evolve. The presence of major attractions like Shopping Morumbi and Market Place adds great value, and there’s a clear trend of companies seeking larger spaces. Those looking for 8,000 to 10,000 m² have few options elsewhere,” explains Hilton Reijman, CEO of Brookfield Properties. “Moreover, the area combines infrastructure, public transportation, and the much-anticipated Gold Line of the metro, which will finally come to life.”
📊 Want to closely track the evolution of supply and vacancy in São Paulo’s main business districts? Access SiiLA’s Market Analytics to get full data and in-depth analyses of the corporate real estate market.
“Chucri has transformed tremendously in recent years and continues to evolve. The presence of major attractions like Shopping Morumbi and Market Place adds great value, and there’s a clear trend of companies seeking larger spaces. Those looking for 8,000 to 10,000 m² have few options elsewhere,” explains Hilton Reijman, CEO of Brookfield Properties. “Moreover, the area combines infrastructure, public transportation, and the much-anticipated Gold Line of the metro, which will finally come to life.”
📊 Want to closely track the evolution of supply and vacancy in São Paulo’s main business districts? Access SiiLA’s Market Analytics to get full data and in-depth analyses of the corporate real estate market.
The Turning Point: From Água Espraiada to the New Southern Axis
The transformation began over two decades ago with the Água Espraiada Urban Operation, launched in 2001. This municipal project revitalized the surroundings of Avenida Jornalista Roberto Marinho, encouraging the development of new corporate buildings along the Berrini–Chucri–Brooklin corridor.
Since then, the area has evolved from a cluster of warehouses and underused lots into a skyline of glass towers and global corporate headquarters. Between 2015 and 2020, landmark projects such as Parque da Cidade and Rochaverá Corporate Towers marked a new phase of densification, attracting alongside them hospitality, retail, and service businesses — solidifying the neighborhood as the epicenter of the city’s southern corridor.
Since then, the area has evolved from a cluster of warehouses and underused lots into a skyline of glass towers and global corporate headquarters. Between 2015 and 2020, landmark projects such as Parque da Cidade and Rochaverá Corporate Towers marked a new phase of densification, attracting alongside them hospitality, retail, and service businesses — solidifying the neighborhood as the epicenter of the city’s southern corridor.
Growth in Numbers
According to SiiLA’s monitoring, the stock of Class A+, A and B offices in Chucri Zaidan jumped from 672,000 m² in 2016 to 925,000 m² in the third quarter of 2025 — an increase of nearly 40%.
Over the same period, the vacancy rate dropped from 28.8% to 16.19%, while net absorption remained positive year after year, averaging 36,000 m² of newly occupied space annually.
Developments × Occupant Profile
Projects such as Rochaverá Corporate Towers, EZ Towers, W. Torre Morumbi, and the Parque da Cidade complex have raised the region’s standards, attracting major corporations including Claro Brasil, Sanofi, Brookfield, Dow Química, and Verisure.
What’s Next?
Looking ahead, the district continues to expand. The completion of the Line 17 – Gold (CPTM) is expected to further connect Chucri Zaidan to other parts of the city.
In terms of office projects, the Esther Tower complex — two towers totaling 66,000 m² — is scheduled for delivery next year, adding significantly to the region’s inventory.
In terms of office projects, the Esther Tower complex — two towers totaling 66,000 m² — is scheduled for delivery next year, adding significantly to the region’s inventory.
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