Greystar delivers its largest multifamily project ever built in Brazil, Ayra Moema

The property, located in São Paulo, features 334 units, including studios and 1- and 2-bedroom apartments.

Vitor Costa, Country Manager of Greystar Brazil

By: SiiLA News

11/07/2025

Greystar has just taken another step in its journey in the Brazilian market. This week, the company announced the delivery of Ayra Moema, its largest multifamily development in the country so far. Located in São Paulo’s southern zone, the property includes 334 residential units — a mix of studios and one- and two-bedroom apartments — and is expected to begin operations by the end of November.

Lease agreements will offer flexible terms for short- and medium-term stays of up to 30 months, catering to different resident profiles.

In an interview with REsource, Greystar Brazil’s Country Manager, Vitor Costa, highlighted the reasons behind choosing Moema as the location for the company’s flagship project:
“Moema combines sophistication, mobility, and convenience, with easy access to São Paulo’s main areas, plus a rich offer of gastronomy, leisure, green spaces, and services. It’s an address that represents the balance between comfort and practicality — key values for Greystar’s multifamily concept.”

Challenges and the future of multifamily in Brazil

By SiiLA

Ayra Moema reinforces the company’s long-term expansion strategy in Brazil, Costa explained. “Recently, we expanded our operations into the mid-income segment in São Paulo and Rio de Janeiro through new strategic partnerships, aiming to democratize access to quality housing for a broader audience while maintaining the global standards of excellence that define Greystar,” said Costa.

Despite the rapid evolution, the multifamily sector still faces challenges in Brazil. “Among the main challenges are cultural change — as Brazilians still associate housing with ownership — educating investors and financial institutions about the sector’s long-term potential, and structuring the operational chain, which requires integrated management and standardized services,” added the executive.

Ending on an optimistic note, Costa envisions a promising future: “Greystar sees multifamily as one of the most significant transformations in Brazil’s real estate market over the next decades. The model gains strength as the demand for flexibility, convenience, and living experience grows — trends already well established in mature markets like the U.S. and Europe.”

The growth of the multifamily market in Brazil is being closely monitored by Market Analytics, SiiLA’s exclusive platform that tracks multifamily properties across the country. Learn more at siila.com.br.
Multifamily was also the debut topic of the first season of the SiiLA Podcast — watch it here:
👉 https://www.youtube.com/shorts/1wy32tsRNgc

About Ayra Moema

Located in Moema, São Paulo’s southern district, Ayra Moema offers a wide range of services, retail, and leisure options nearby. The development features shared spaces such as coworking, gym, swimming pool, party hall, and pet-friendly areas.

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