Ayra Moema reinforces the company’s long-term expansion strategy in Brazil, Costa explained. “Recently, we expanded our operations into the mid-income segment in São Paulo and Rio de Janeiro through new strategic partnerships, aiming to democratize access to quality housing for a broader audience while maintaining the global standards of excellence that define Greystar,” said Costa.

Despite the rapid evolution, the multifamily sector still faces challenges in Brazil. “Among the main challenges are cultural change — as Brazilians still associate housing with ownership — educating investors and financial institutions about the sector’s long-term potential, and structuring the operational chain, which requires integrated management and standardized services,” added the executive.

Ending on an optimistic note, Costa envisions a promising future: “Greystar sees multifamily as one of the most significant transformations in Brazil’s real estate market over the next decades. The model gains strength as the demand for flexibility, convenience, and living experience grows — trends already well established in mature markets like the U.S. and Europe.”

The growth of the multifamily market in Brazil is being closely monitored by Market Analytics, SiiLA’s exclusive platform that tracks multifamily properties across the country. Learn more at siila.com.br.
Multifamily was also the debut topic of the first season of the SiiLA Podcast — watch it here:
👉 https://www.youtube.com/shorts/1wy32tsRNgc