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Familiar to traditional retailers, e-commerce is rarely present in the luxury sector, where goods in transit cost a small fortune. Increasing capillarity is a delicate but strategic step in expanding the business, which has a few competitors in Brazil.
"We don't have a segmented platform with nationwide coverage in Brazil. We are very excited. We will constantly expand this operation, which will be a strength of Iguatemi," said Carlos Jereissati Filho, the group's president.
The excitement is not just from the owner's perspective. Analysts from Credit Suisse suggest that investors may not have properly noticed the business and estimate that Iguatemi 365 could be worth around R$500 million – approximately 10% of the market value of Brazil's most famous shopping mall network.











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