With an Investment of R$ 200 million, Outlet Premium Will Open its Seventh Unit in the Country and Third in São Paulo, Now Located on the Imigrantes Highway

The venture will open its doors on April 12th

Thiago Braga, Head of Corporate Marketing at General Shoppings & Outlets

By: SiiLA News

04/03/2024

Following the trends of this retail venture model, Outlet Premium is opening its seventh unit, the third in the state of São Paulo. The Outlet Premium Imigrantes will be located on the Imigrantes Highway, a significant axis connecting the city of São Paulo with the Baixada Santista, on April 12th.

The investment made for the construction of the venture amounted to R$ 200 million, and it will follow the same pattern seen in other units, featuring stores from various brands, a food court, and leisure options for visitors.

With 10 blocks exclusively for stores and one for the food court, the venture will feature five floors and a parking building. Some confirmed brands include Adidas, Hugo Boss, Calvin Klein, New Balance, Nike, Track & Field, and others.

Other Ventures

Projection

Outlet Premium ventures are owned and operated by General Shopping & Outlets do Brasil. The first unit inaugurated was Outlet Premium São Paulo in 2009, located in Itupeva.

With low vacancy rates, the ventures have a vacancy rate ranging from 0% to 16%, with the lowest in Brasília and the highest in Rio de Janeiro. The company portfolio also contains outlets ventures in Fortaleza, Grande São Paulo, Rio de Janeiro, Salvador and Brasília.

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