Traditionally, real estate professionals have relied on the Asking Rent of available rental properties to evaluate market values. However, this approach can be misleading, as it only reflects the asking prices of available properties and does not account for occupied assets.

"In high-demand areas like São Paulo´s Faria Lima region, where prime properties are fully leased, vacancy is typically limited and often involves lower-quality assets. Therefore, relying exclusively on the asking rent in these regions fails to provide an accurate reflection of the true market value of the properties," explains Giancarlo Nicastro, CEO of SiiLA.

SiiLA's Market Rent methodology provides a more accurate value by analyzing multiple factors, including property availability, location, construction quality, transaction history, market conditions, demand, and comparable properties in the area.

SiiLA’s analysis of Classes A+ and A office spaces in São Paulo's central business districts reveals that the gap between Asking Rent and Market Rent can reach up to 11.55%, as seen in the JK region. In this area, high-end properties have an average Market Rent of R$ 224.83/m², while the average Asking Rent stands at R$ 254.19/m².

The JK region currently has a total of 308,980 m² of corporate office space with a vacancy rate of just 3.90%. Notable properties include the JK Complex, which comprises four towers, three of which have zero vacancy.