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In São Paulo, the average rental price for Class A multifamily developments is R$ 233.67/m² — a level comparable to that of premium office buildings in the Faria Lima district. That makes every square meter count. One of JFL’s flagship developments, the JFL 125, located on Avenida Rebouças near Faria Lima, is now facing accusations of artificially inflating the square footage of one of its units.
According to a tenant’s complaint, a unit initially presented as having 138 m² was advertised as being 196 m². REsource’s investigation found that the unit was leased for R$ 56,840 per month. Part of the information was made public on LinkedIn via the tenant company’s profile.
Based on screenshots of broker conversations, receipts, and lease agreements, the accusers claim JFL assured them of the advertised size. However, a technical report allegedly confirmed that unit 143 does not have the claimed 196 m².
In a conversation with the JFL team, they clarified that, in fact, the mistake came from the tenant, as the technical report did not take into account spaces such as built-in closets and the balcony.
According to the property registry reviewed by REsource, unit 143 measures 145 m² (including both covered and uncovered areas). That’s 51 m² less than what was advertised, which at current rental rates could represent a difference of R$ 14,790 per month.
The tenant said suspicions arose when JFL was reluctant to provide the IPTU property tax document. After deciding to obtain it directly, the tenant confirmed the suspicion: the official document also states that the unit has 145 m².
The property registry is a public and legally binding document regarding a unit’s official area. According to legal literature, any listing or contract that states a higher square footage than that recorded in the registry is at odds with the property’s legal reality.
At this point, JFL executives stated that this was the claimant’s first mistake. The reality is that the property registration does not consider the entirety of unit 143, as this asset was merged with unit 144, which together correspond to the total area initially agreed upon by the parties.
In an email to REsource, the tenant reported that despite paying rent and associated costs on time, they received an eviction notice. “Aside from the fact that many others may be falling for this scam, I remain in a 140 m² apartment with an eviction order, even though everything has been paid,” they stated.
The tenant also claimed to have created NFC tags containing information about the allegations and placed them on several floors of the building to warn other residents. According to the tenant, the devices were quickly removed by the property manager.
The Brazilian Consumer Defense Code, in Articles 6, 31, and 37, guarantees consumers the right to accurate, clear, and truthful information. The reported conduct could constitute a violation of consumer rights.
On the other hand, JFL contacted the REsource team to clarify the situation both in a conversation and in a written statement.
“JFL Living clarifies that the information disclosed is not accurate and that the unit in question is the result of a physical combination of two property registrations, one measuring 116.6 m² and the other 79.5 m², forming a single residential unit of 196 m², so all allegations and accusations are false and aimed at defaming the company and its controlling shareholder. JFL Living reaffirms its commitment to legal compliance, integrity in contractual relationships, and the highest standards of operation in the multifamily model,” they state.











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