Coffee, Soft Drinks and Power: Latin America Gains Protagonism After JDE Peet’s Acquisition

Following the merger between Keurig Dr Pepper (KDP) and JDE Peet’s, Latin America consolidates itself as a global hub, supplying half of the world’s coffee and consuming 25% of the planet’s soft drinks.

Kim Cofer will continue leading KDP after the integration with JDE Peet’s

By: SiiLA News

08/29/2025

In one of the largest beverage industry transactions of the last decade, Keurig Dr Pepper (KDP) — owner of brands such as 7UP, Dr Pepper, Peñafiel and Snapple — announced the acquisition of JDE Peet’s, the Dutch coffee and tea giant, for €15.7 billion. The merger reinforces the group’s strategy to consolidate a global coffee division capable of competing with Nestlé, while strengthening its soft drinks portfolio in the rivalry with Coca-Cola and PepsiCo.

In Brazil, the move resonates strongly: JDE Peet’s owns iconic brands such as Pilão, Café do Ponto and Maratá, which together account for 14% of the company’s global revenue. In Mexico, the direct share in sales is smaller — around 13% of KDP’s international revenue — but the country is strategic: it concentrates almost one quarter of the company’s distribution fleet for North America, is home to the traditional Peñafiel brand and operates as a true global testing lab, given the highly competitive profile of the Mexican beverage market.

With the merger, the importance of Latin America in the global beverage landscape becomes even clearer: the region supplies half of the world’s coffee production and accounts for one quarter of global soft drink demand.

Impacts on Real Estate

By SiiLA

The food and beverage sector already holds significant weight in the regional real estate market. In Brazil, it represents around 10.5% of logistics occupancy, according to data from SiiLA’s Market Analytics platform. Since 2019, the segment’s presence in A+, A and B Class logistics warehouses has grown 46.5%, revealing a highly dynamic market.

KDP Brazil Global Sourcing maintains an administrative office in Varginha, which also serves as a hub for logistics, procurement and quality control.

In Mexico, where the food and beverage sector represents 7% of the occupied warehouse space, KDP operates three factories, approximately 25 distribution centers, and has its corporate headquarters located in Torre Esmeralda III, a Class A+ building in the Lomas Palmas district of Mexico City.

This already robust base is expected to expand further. In 2024, the Latin American carbonated soft drink market generated more than US$60 billion, while the coffee sector surpassed US$10 billion, according to consultancy Informes de Expertos. Projections indicate steady growth through 2034, with annual rates of 2% for soft drinks and 3.9% for coffee.

A Global Playing Field

Latin America’s protagonism is explained by its dual role: in addition to being responsible for more than half of the world’s green coffee production, led by Brazil and Colombia, it also accounts for nearly 25% of global soft drink consumption — with Argentina, Mexico, Chile and Uruguay among the most dynamic markets worldwide.

This balance between production and consumption makes the region a strategic axis of the global beverage industry. For KDP, any regulatory, climate, competitive or cost-related change in the region has the potential to reshape value chains and reposition players in the global ranking.

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