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Coffee, Soft Drinks and Power: Latin America Gains Protagonism After JDE Peet’s Acquisition

  • Following the merger between Keurig Dr Pepper (KDP) and JDE Peet’s, Latin America consolidates itself as a global hub, supplying half of the world’s coffee and consuming 25% of the planet’s soft drinks.
Kim Cofer will continue leading KDP after the integration with JDE Peet’s
Kim Cofer will continue leading KDP after the integration with JDE Peet’s
By: SiiLA News
08/29/2025

In one of the largest beverage industry transactions of the last decade, Keurig Dr Pepper (KDP) — owner of brands such as 7UP, Dr Pepper, Peñafiel and Snapple — announced the acquisition of JDE Peet’s, the Dutch coffee and tea giant, for €15.7 billion. The merger reinforces the group’s strategy to consolidate a global coffee division capable of competing with Nestlé, while strengthening its soft drinks portfolio in the rivalry with Coca-Cola and PepsiCo.

In Brazil, the move resonates strongly: JDE Peet’s owns iconic brands such as Pilão, Café do Ponto and Maratá, which together account for 14% of the company’s global revenue. In Mexico, the direct share in sales is smaller — around 13% of KDP’s international revenue — but the country is strategic: it concentrates almost one quarter of the company’s distribution fleet for North America, is home to the traditional Peñafiel brand and operates as a true global testing lab, given the highly competitive profile of the Mexican beverage market.

With the merger, the importance of Latin America in the global beverage landscape becomes even clearer: the region supplies half of the world’s coffee production and accounts for one quarter of global soft drink demand.

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