On the morning of Thursday (13), Unioncorp held an event for brokers in São Paulo, organized in partnership with SiiLA’s 360º Marketing. The meeting addressed the topic “Rising leasing volume and more security for tenants, owners, and brokers,” in addition to highlighting how modern lease guarantee solutions have gained relevance and the potential to boost new business in the sector.
The presentation was led by Hilário Egídio, SiiLA’s research manager, who shared an updated overview of stock behavior, absorption, vacancy, and pricing across São Paulo’s main corporate regions. According to him, the market is experiencing a cycle of strong activity: “We’re talking about three quarters that have already performed better than in 2019,” he noted.
Even with A+ and A buildings leading the recovery, Egídio points out significant changes in leasing profiles. Net absorption accumulated over three quarters reached 208,000 m², which could make 2025 the best year ever recorded — surpassing the 304,000 m² of 2018.
Occupant Recycling
Hilário Egídio presenting market data
Egídio also highlighted the “recycling” movement of occupants in premium regions, driven by rising prices. “Faria Lima had stable values until 2021. When vacancy dropped to 4%, prices skyrocketed.”
This scenario pushed companies to migrate to regions such as Paulista, Berrini, and Chucri Zaidan, which have seen reductions in vacancy. Still, Faria Lima, JK, and Itaim Bibi remain with low availability, sustained by high corporate demand.
Return to In-Person Work
The executive also reinforces signals of the end of predominant home office culture: “It’s no longer common to break up floors into small units. Leases are larger; the smallest among the top ten is 6,000 m².”
According to him, major companies have returned to the office model: “Itaú and Bradesco are coming back, and even Nubank — known for its remote-first policy — has begun a gradual return.”
Broker Profile
For Mayara Caldeira, Unioncorp’s commercial manager, the new landscape requires more strategic brokers: “Professionals today take on the role of consultants with authority. They need to understand finance, negotiate beyond square meters, and truly listen to clients. Emotional intelligence and digital authority are key differentiators.”
Lease Guarantees and New Business
Caldeira also presented how modern guarantee models have unlocked transactions and streamlined negotiations. “Traditional models like guarantors and deposits are expensive and bureaucratic. Surety bonds and capitalization titles make the process more agile and accessible.”
SiiLA 360º Marketing: data, strategy, and visibility to drive business
With SiiLA’s 360º Marketing solution, the commercial real estate sector gains a complete platform combining data, strategy, and experience. Designed to enhance visibility for companies, services, and assets among key decision-makers and drive new business, the program integrates digital campaigns, events, and specialized content into a single ecosystem.
With proprietary technology and a results-driven approach, SiiLA transforms market intelligence into actions that attract, engage, and convert.
Want to promote your assets and strengthen your presence in the market? Learn more about SiiLA’s 360º Marketing and discover how your business can gain visibility and results.
ABOUT SiiLA
Founded in 2015, SiiLA is the industry leading REsource for comprehensive commercial real estate market insights, news and events across Latin America. The SiiLA suite of innovative products drive greater accuracy, efficiency, and strategic advantages for top players in the commercial real estate industry.