Leading this shift is RBR Asset Management, a company that develops such projects. Vice President Ana Carolina Azem explains that companies are struggling to define the ideal number of workstations as in-person work resumes. Therefore, flexibility—both in the lease agreement and in the layout and division of floors—has become essential for clients.

“The boutique building concept is to offer all the features of A+ buildings, but on a smaller and more exclusive scale, giving tenants the privilege of occupying a building with distinctive design to house their corporate headquarters.”

Following this logic, the executive highlights the factors that make offices more attractive today:
“Offices are more appealing when they have open areas such as terraces, flexible spaces for events like rooftops, and updated technologies and amenities at the ground level.”

Exclusivity, fewer neighbors, and differentiated architecture—combined with key locations—position boutique buildings as a strong competitor in the market, offering a more human and personalized property management experience.

In an interview with REsource, Juliana Jordão, Head of People at Tako—which recently signed a lease at JHA Corporate Boutique, a property by RBR Asset Management—explained the reasons behind choosing a boutique building:

“The decision had much less to do with size and much more with purpose. We wanted a space that reflected Tako’s way of operating—close, agile, and with its own identity. Boutique buildings allow for a more direct relationship with both the space and the people who share it. Instead of a single floor surrounded by dozens of companies, we wanted an environment that expressed our culture: tailor-made, noise-free, focused entirely on productivity and well-being.”

Jordão also emphasizes the impact on the team:

“The impact is real. A more exclusive building strengthens the sense of belonging and collective identity, making the team feel like they are in a place that reflects Tako’s unique approach. For external audiences, it reinforces the image of an innovative and demanding brand—both in its product and in the work environment.”

She concludes by highlighting what the change represents for the company:

“It marks the consolidation of a new phase. Tako was born digital, but as our team grows and we serve clients of different sizes, it makes sense to have a physical space that expresses our presence and purpose. The office is not a traditional growth symbol but an infrastructure that supports the company’s next step: expanding our model of intelligence applied to people operations.”