Founded in 1984, Mango was an early adopter of technology, creating its first website in 1995. Today the company operates over 2,600 stores across 115 countries with an annual revenue of over 950 million euros. 

Global Fashion Group-backed Dalfiti based in São Paulo, has also built a loyal following since its founding in 2011. The new partnership will allow Mango to leverage Dafiti’s presence in Brazil, Argentina, Chile, and Colombia. 

The rise of online sales is a global phenomenon, and Latin America is certainly no exception. Dafiti has been a pioneer in the Latin American e-commerce sector offering free shipping, free returns, and installment payment plans. The company was positioned well to take advantage of the shift towards digital channels accelerated by the pandemic. 

Thankfully, Dafiti understood a good e-commerce strategy goes hand-in-hand with an excellent real estate strategy. According to SiiLA Market Analytics, the e-commerce sector now represents over 13% of total occupancy in Class A+, A, and B industrial properties across Brazil. 

In Extrema, Minas Gerais, Dafiti occupies 76,000 m2 at BMLog Leap. The BlueMacaw (BLMG11) owned state-of-the-art facility was a build-to-suit delivered in 1Q 2021 tailored to meet Dafiti’s specific requirements. With a total industrial inventory of 919,832 square meters, the Extrema region is dominated by the e-commerce sector. Brazil is a notoriously difficult market to break into, the new exclusive partnership allows Mango immediate access to Dafiti’s network of industrial facilities. 

Last year, Mango’s e-commerce sales represented over 35% of the company’s total sales. Elena Carasso, the Director of Online Customers and Business at Mango emphasized the significance of the partnership with Dafiti as a crucial step towards expanding online business worldwide. As a part of its expansion plan, Mango is set to enter 20 new markets during the first half of 2023, with a focus on Africa. "The arrival of Mango through the partnership is a big step forward in our strategy, and we are excited to expand our online presence in Brazil and beyond," she concluded. 

Mango's entry into Brazil's e-commerce market is indicative of the importance of online sales in the retail industry. As e-commerce grows, the demand for logistics facilities will undoubtedly rise. SiiLA Market Analytics is continuously monitoring the industrial real estate market to provide valuable insights into trends and developments in the industry. If you're interested in staying up-to-date on how the commercial real estate market adapts, visit our website or reach out to us at comunicacao@siila.com.br.