Marcio Chammas, Executive Director of Magalog, Guest on Episode 9 of the SiiLA PODCAST

Executive director discusses Magalu’s independent logistics operation, impacts of tax reform, and real estate market strategies

Márcio Chammas, Executive Director of Magalog

By: SiiLA News

09/30/2025

Marcio Chammas, Executive Director of Magalog, joined Giancarlo Nicastro on Episode 9 of the SiiLA PODCAST. The executive, who also has experience at Netshoes, explained the operations of Magalog and the broader Brazilian retail market.

Chammas oversees the company’s entire operation, which originated as the logistics arm of Magazine Luiza but now operates independently.

“Magalog operates nationwide: it delivers volumes for all of the group’s brands and also functions as an independent logistics provider. In addition to serving Magalu companies, we work with over 100 external clients, which reinforces our value, reach, and density,” he said.

One topic discussed was tax reform and how logistics operators are navigating the changing landscape.

“Today, we have 17 distribution centers dedicated to Grupo Magalu and four others serving Época Cosméticos, Kabum!, and Netshoes. Within a platform, you can see a strong migration of operations from São Paulo to Extrema due to tax benefits and ICMS rate differences. That trend has decreased but still exists—and the reform should end that advantage. From Magalu’s perspective, however, we are already in the right locations, with well-distributed stock. […] There won’t be major changes for us,” Chammas explained.

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The Real Estate Market

The discussion also covered the tenant perspective, with Chammas highlighting the main challenges faced by companies in Brazil’s real estate sector.

“First, you need to carefully choose locations. We like to be close to highways and main city access points to supply stores efficiently. Internally, we aim for maximum efficiency, but that depends on each business. At one point, we used a mezzanine to store dietary supplements because they needed refrigerated space. […] When starting a project, you need to design it collaboratively, assessing whether to invest in a BTS or choose a ready-to-use facility with a defined layout,” he said.

Chammas also spoke about expansion plans, detailed the partnership with AliExpress, and shared additional insights. Watch the full interview:

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About SiiLA PODCAST

The SiiLA PODCAST is hosted by Giancarlo Nicastro, CEO of SiiLA. Each episode features top executives and decision-makers in the real estate sector, discussing trends, strategies, and transformations shaping the market across Latin America.

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