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Marisa reduces delivery time by 30% with Dark Store in São Paulo
- Exclusively to Forbes, the company shared the first results of the project.
07/28/2021
Faced with the challenges of the Covid-19 pandemic, women's fashion retailer Marisa has invested in expanding its digital channels. The creation of dark stores – exclusive distribution centres to fulfil orders made in e-commerce – is one of the brand's initiatives to reduce costs and improve the speed of delivery of products to customers. Exclusively to Forbes, the company shared the first results of the project.
Running since February in Itaquaquecetuba (SP), Marisa's dark store is an addition to the company's largest distribution centre. The operation, however, has exclusive collaborators and delivery dynamics for orders made by digital platforms, such as e-commerce, the application and WhatsApp. With the focus on the distribution of online orders, the women's fashion brand was able to reduce the delivery time to the state of São Paulo by 30% and reduce freight costs by 18% compared to standard deliveries.
Source: Forbes
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