Meet the first WPP campus in Brazil

Named WPP Campus São Paulo, the space project will be located in the west zone of São Paulo, in Vila Leopoldina. The campus was designed to offer an integrated living environment to promote cooperation between the agencies.

The campus will have approximately 20,000 sq meters, and development is scheduled for early 2025.

"The Campus in São Paulo will provide innovative spaces for greater collaboration and act as a catalyst for world-class work in Brazil. With people and nature integrated at the heart of its design, our goal is for the space to be the in-town creative destination for our clients and the most talented people in the country," says Mark Read, CEO of WPP.

According to Stefano Zunino, country manager of WPP in Brazil, the space was conceived to promote more synergy and collaboration between companies and their professionals. In addition, the campus is being designed to encourage sustainability. Following an increasingly common bias in civil construction, the building will seek LEED Gold sustainability certification.

"The architectural project encourages sustainability, well-being, and a better balance of life, thus meeting new work perspectives and favoring diversity and inclusion," completes Zunino.

The undertaking will have five floors, and its slabs will have, on average, 11 thousand sq meters. The ground floor, which will be open to the public, will have shops, cafes, restaurants, a gym, and a green area designed by the Brazilian architect Gustavo Utrabo.

The idea for the campus came up in 2019, with the proposal to create an unprecedented space for the entire WPP group in Brazil. Asset manager Brookfield was the winner of the tender opened by WPP and brought a collaborative change to the project, starting with the rehabilitation of the land formerly contaminated by waste from a factory that occupied the site.

Another highlight that WPP observed in the Brookfield project was the possibility of accelerating the urban transformation of the region. Also, according to the communication giant, the corporate building will be built with a pre-molded structure and rational use of raw materials.

The development aligns with WPP's commitment to zero emissions in its operations by 2025. The building will have solar panels on the campus roof to generate clean and renewable energy, and the company will seek the LEED Gold certification for sustainability.

WPP's global strategy foresees more than 65 campuses worldwide by 2025. In addition to the future Brazilian campus, the company has already opened units in Toronto (Canada), Prague (Czech Republic), Milan (Italy), Detroit (USA), and London, England).