Merger between Aliansce Sonae and brMalls Creates New Brand: Introducing ALLOS

After the merger between Aliansce Sonae and brMalls, the new group has just unveiled its fresh brand, ALLOS. With the combination of the portfolios from the former companies, ALLOS now boasts 62 shopping centers spread across all five regions of Brazil. There are over 11,000 stores featuring 4,000 different brands, covering an impressive 2.5 million square meters of managed retail space.

"Our ecosystem vision has never been more fitting. These malls were born as transformative platforms, crafting moments and experiences tailored to people's preferences and daily needs. They stand as expansive solutions within our cities—inclusive and secure destinations that radiate positive impact to their surroundings. Open to all, they offer avenues for addressing the unique needs of each individual's day-to-day life", says Rafael Sales, CEO of ALLOS.

Ana Paula Niemeyer, Marketing Director of ALLOS, sheds light on the genesis of the brand's name: "Our starting point was the alliances we've cultivated thus far, driven by the aim to serve and captivate. We are a bridge to the cities we inhabit, the surrounding communities, our clients, tenants, and workforce. The vitality of our endeavors brings about transformations in people's lives, propelling opportunities and nurturing growth for our partners. The new brand had to encapsulate this potency, this ecosystem." Watch the institutional campaign video about the new brand here.

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