The unit's opening is part of the company's expansion plan, announced during the IPO process. According to the statement, the city of São Paulo is the largest in terms of revenue for the network.

The store has a total area of 4,300 sq meters, with around 2,500 sq meters dedicated to displaying products. At the unit, customers will also be able to take advantage of click-and-take and ship-from-store services, reducing the delivery times to regions close to the stores. Mobly's estimate is to receive an approximate flow of 30 thousand visitors per month.

The furniture and home decor brand was born in e-commerce in 2011 and started investing in physical points in 2019 when it opened its first physical store in São Paulo. Currently, the retailer has 14 stores, including megastores, outlets, and Mobly ZIP, more compact store units known as guide shops. Mobly still has three distribution centers, in Minas Gerais, Santa Catarina, and Pernambuco.