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Ever thought of going for groceries without even leaving the office? Nowadays, more and more employees are having this experience through what is known as "minimarkets" within their workplace.
Offices are becoming increasingly different from the "usual" ones we used to encounter before the pandemic. This is because, with the rise of flexible work models (mainly home office and hybrid), companies have had to renew and enhance their headquarters to attract and, most importantly, keep employees engaged in the office.
Here at REsource, we have previously discussed some office innovations that have become strong attractions for employees, such as adopting the Pet-Friendly concept, allowing the presence of pets within commercial spaces. Additionally, many companies are transforming their spaces to make them more comfortable, even providing recreational areas. Just recently, we reported on the case of Arena Magalu, which even features a beach tennis court.
Another novelty related to office spaces is the emergence of minimarkets. These spaces, provided by specialized companies in the sector, essentially offer a mini-market available to employees, where they can find a variety of products such as snacks, sweets, and beverages.
These new services contribute to optimizing employees' time while providing a new experience. The REsource team recently spoke with Daniela Andrade, founder of +Ki Doces, a company that offers this type of service and is present in some regions of São Paulo, such as Vila Olímpia, Paulista, and Alphaville.
"The idea of opening a minimarket within offices and corporate buildings arose from the need to offer convenience and practicality to employees and visitors in these places. Having a minimarket nearby the workplace becomes a convenient solution to quickly and efficiently meet the basic needs of employees. Some technological advancements have played a significant role in making this possible, such as autonomous checkout", she said.
Regarding the minimarkets, there are some challenges for this new trend to definitively take hold and consolidate. "Some of the main challenges faced when establishing a minimarket in this environment are: Space - the minimarket needs to be small enough to fit into the office, yet big enough to accommodate a variety of products; Logistics - the minimarket needs to be regularly restocked, and products need to be kept fresh; Security - the minimarket needs to be secure for operations, effective loss control, and the safety of employees and customers", Daniela added.
According to the company, this service offers several benefits not only for employees but for the entire company. Firstly, convenience is one of the main attractions, as employees do not need to leave the workplace to purchase what they need. This results in time savings, as it avoids commuting and searching for parking. Additionally, having a minimarket contributes to improving employees' productivity since they can stay well-fed and hydrated during work hours. On the other hand, the convenience of having access to various products within the workplace is highly valued by employees.
These benefits are not limited to employees alone, as companies also reap significant advantages by offering this facility. With more satisfied and productive employees, the work environment tends to become more pleasant and motivating.
Furthermore, by providing a practical solution for daily needs, the company demonstrates concern for the well-being of its employees, which can contribute to building a harmonious corporate culture.
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