Thais Koch, director at Koch Construtora, adds that the same reasoning applies to both residential and corporate projects. 

“An office with a sea view conveys status, exclusivity, and well-being. The closer to the ocean or the higher the floor, the more expensive the space becomes. This differential even allows for higher pricing of the services offered there,” she says. 

The executive explains that while a ground-floor office conveys a more popular profile, one with a sea view adds selectivity and prestige. It’s the sense of status that makes the difference, and this directly impacts the price per square meter and rental value. 

“I believe tenants are indeed willing to pay more for this feature. We already have concrete data showing that they accept a much higher price just to secure the view,” Koch notes. 

Nikolas Matarangas, CEO of Be In, explains that while views are highly coveted, they require careful consideration, as they also reinforce a tenant’s values and positioning. 

“In the corporate world, what we see in practice depends heavily on the tenant profile. For companies seeking to strengthen their brand, retain talent, and provide a differentiated experience for their teams, the view is a strategic asset and can justify paying a premium — typically 15% to 40% more per square meter. But when cost efficiency is the priority, the view takes a back seat,” Matarangas says. 

“In the end, what defines whether it’s worth paying for this feature is whether it truly contributes to engagement, brand positioning, and company culture. That’s the balance we identify from our experience with clients and prospects,” he adds. 

This trend is less pronounced in São Paulo, where real estate dynamics are more closely tied to regions: Faria Lima, for example, holds far greater prestige than Tatuapé. 

Matarangas notes that “the view alone does not sustain a value far above market average unless it is paired with strategic location, building quality, infrastructure, and services.” 

Large corporations are usually better positioned to absorb these costs. The Be In CEO explains this dynamic: 

“Companies in premium sectors such as finance, law, or technology are generally willing to pay for it, as they see returns in corporate image and talent retention — the same profile of firms that invest in high-end design and buildouts. On the other hand, mid-sized companies or those focused on cost optimization usually treat the view as a bonus rather than a primary driver of decision-making,” he concludes.