Tokenization consists of turning something physical into a digital version. Investors can buy or sell parts of a property or even purchase it entirely through a fully digital transaction.

The parts of the property are represented by tokens, which are digital assets that can be traded online, making investments more accessible. These digital tokens are recorded on the Blockchain, a secure space where transactions are stored. The asset can be traded by a real estate agent with a valid license (CRECI).

According to Netspaces, a company investing in this business model, tokenization not only speeds up transactions but also opens doors to new ways of negotiating, such as selling fractional shares of properties, allowing for installment payments, and even transferring property ownership to a different registration.

The company partners with Housi, and together, they have already completed successful operations. "We started applying tokenization to residential properties, focusing on those that are attractive for rental. The idea is that if the buyer doesn't want to live in the property, they can easily rent it out," says Andreas Blazoudakis, CEO of Netspaces.

Since beginning its tokenization operations in 2023 and 2024, Netspaces has transacted around R$25 million, with deals carried out in test cities like Porto Alegre and Caxias do Sul. The company plans to expand to 100 cities by the end of 2024, already having contracts in place in 93 municipalities across Brazil.

"As the first in the industry to tie tokens to the property's registration, we made history in May 2021 when we executed the first tokenization in Brazil that was officially recorded. We also filed for a patent with the National Institute of Industrial Property (INPI)," explains Blazoudakis.

For Alexandre Frankel, CEO of Housi, there are numerous benefits to tokenizing a property, beyond an instant sale. According to the expert, tokenization is a solution that adds significant value to the real estate market, creating more business opportunities and liquidity.

"One important point is that when buying a property, there are many fees involved, both for the government and for notary and DBI costs. With tokens, you save on many of these fees, as they no longer exist in a digital environment," Frankel explains.

Countries like Switzerland, Dubai, and the UAE have become major hubs for tokenization. While the world becomes more digital, managing and securing the business remains a challenge for those looking to enter the market.

Alexandre explains that security is similar to the PIX payment method, which is highly encrypted, making it difficult for someone to decode or access it without authorization.

Netspaces clarifies that the current security of the registry system is already in place, as the token is tied to the property’s registration, gaining additional electronic security, similar to what is found in the financial and payment systems.

"The company uses the financial technology from Mercado Pago in all its transactions, which has been developed over the past 20 years in e-commerce in terms of functionality, security, and fraud prevention," emphasizes Blazoudakis.

Both experts believe that tokenization is a profitable business for the future of real estate, forecasting growth and greater adoption of tokenization by companies in the coming years.