Remax estimates another year of business record in 2022

After registering a record General Sales Value (PSV) of R$ 6.3 billion in 2021, Remax Brasil estimates R$ 9 billion for this year, even with the worsening of macroeconomic indicators that affect the sector, such as interest and inflation. "The market can increase or decrease, but we have to deliver what we projected", said to Valor the president of the largest real estate franchise network in the country, Peixoto Accyoli.

In the last quarter of last year, Remax felt the impact of the deterioration of the macroeconomic scenario on the decision-making process for the acquisition of properties by clients. Sales expansion in the period slowed to 27%, compared to a 75% increase in 2021. Even so, the R$6.3 billion sold in 2021 exceeded the R$5 billion target set a year ago by 26%. . Considering only the same stores in operation in 2021 and 2020, revenue grew by 85%. “As the network matures, stores are earning more,” says Accyoli.

In order to seek the projected growth, Remax will maintain, this year, its attention in the education and training of sales professionals. “If it depends on any stability, we are dead. The presidential election is without names that represent, in fact, the sustainable growth of the country, and the economy continues with high instability”, says the president of the franchise network. To these factors, Accyoli adds the covid-19 pandemic.

Given this scenario, the role of the sales professional for “customer success” becomes even more relevant, in the executive's understanding. “The broker needs to be like a family doctor, assisting customers throughout the entire purchase journey,” he says. Those who sell real estate, emphasizes the president of Remax, need to take responsibility for themselves, have access to a good technical structure and know the business. “More and more, we offer technology and marketing tools to the broker. The more education, the higher the revenue.”