Abrasce (Brazilian Association of Shopping Centers) points out that consumers will spend around R$ 5.5 billion this Christmas. According to the association, this activity is happening between December 19th and 25th.

In addition, the sector should register a nominal increase of 4%, which, compared to 2021, represents a negative performance. Even with that, 87% of the malls heard by the survey are positive for Christmas this year.

The average sales ticket should be at R$ 188, practically the same level as in 2019, the pre-pandemic period.

The survey also shows that 67% of malls invested in decoration and promotional actions to attract the consumer public. The products in high demand are perfumery, cosmetics, clothing, footwear, and electronics.

Did you know that SiiLA also has a complete solution where it is possible to get data and analysis of shopping centers throughout Brazil? Learn more about GROCS.