A project of this scale is bound to reshape the area’s dynamics. Studies presented by GTIS estimate that peak-hour traffic could increase by as much as 30%, particularly along already congested corridors such as Avenida JK and Avenida Faria Lima. 

Although the project includes mitigation measures — such as widened access roads, smart traffic lights, bike racks, and dedicated loading/unloading areas — the large number of planned parking spaces reinforces car dependency, raising questions about the true effectiveness of such interventions. 

From an environmental perspective, concerns include soil impermeabilization, waste generation, and noise pollution during construction. To address these issues, the project incorporates sustainable solutions such as drainage and water reuse systems, energy-efficient façades, and the integration of green areas. 

Beyond mobility and environmental factors, Super JK also reignites debates around gentrification and real estate pressure. Anticipated value appreciation may drive up property and service prices, redefining the socioeconomic profile of the surrounding neighborhood. 

Data from SiiLA’s Market Analytics shows that the JK corridor currently concentrates 309,000 sq.m. of class A+ and A office space, with an average vacancy rate of just 4%. The new asset will compete with established developments such as JK Square, Corporate Park, and JK Financial Center. The average market rent in the region is R$260.78 per sqm. 

New office supply in the JK corridor has been scarce. Prior to JK Square, delivered in 2024, the last significant launches were JK 180 and the south tower of São Paulo Corporate Towers, both completed in 2016.