“We see shopping centers as living organisms, constantly evolving, each with its own characteristics. Therefore, investment needs vary depending on the timing and specific demands of each property. Grand Plaza, for example, is approaching three decades of operation and needed to adapt to the new urban landscape around it, which has been rapidly transforming. Cidade São Paulo, on the other hand, reflects the dynamism of the city’s most iconic avenue, requiring updates to keep the property in line with both its audience and its prime location. Although the largest share of resources is concentrated in these two properties, all shopping centers managed by SYN and in which the company holds an interest are receiving investments and special attention. The goal is to improve the tenant mix, modernize interior areas, and ensure the best possible experience for both tenants and visitors — with safety, convenience, and an increasingly welcoming environment. SYN maintains a strategic and careful approach to its entire portfolio, always focused on preserving the relevance of its developments and enhancing the long-term value of its assets,” explains Loducca.
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