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Technical Specifications for Optimal Warehouse Advertisement Performance

  • The specifications that must not be omitted from the advertisement are the ceiling height, number of loading docks, indication of cross-docking capability, number of trailer parking spaces, as well as including important differentiators that go beyond the basics.
Providing accurate descriptions of technical specifications avoids wasting time
Providing accurate descriptions of technical specifications avoids wasting time
By: SiiLA News
10/22/2021

At the end of September, we published an article discussing the importance of technical specifications for leasing or selling commercial properties. Today, we revisit the topic to delve deeper into the issue of specifications focused on the commercialization of warehouses.

Companies have different types of operations, which in turn require properties with specific and essential characteristics for their activities, especially when it comes to operations involved in transportation, logistics, retail, and the internet – currently the sectors that occupy the most logistics condominiums in Brazil.

Distribution and logistics companies, for example, usually consider properties for lease with a floor load capacity of over 6 tons per square meter and a ceiling height of 12 meters to safely support inventory and warehousing of goods.

On the other hand, there are operations that are suitable for properties with lower ceiling heights and floor load capacities but require a greater number of loading docks and trailer parking spaces, as they are focused on "cross-docking," as commonly used in the market jargon, rather than product storage.

Therefore, the specifications that must not be omitted from the advertisement are the ceiling height, number of loading docks, indication of cross-docking capability, number of trailer parking spaces, as well as including important differentiators that go beyond the basics, such as sustainability certification, on-site restaurant and changing rooms, and open spaces for employee rest.

 

When potential clients are searching for a new warehouse to set up their operation, allowing users browsing through SiiLA SPOT to easily find these specifications can be crucial for the success of your warehouse advertisement's performance.

Providing accurate descriptions of technical specifications avoids wasting time for both the broker and potential tenants by presenting properties that may not meet the client's basic requirements. Therefore, advertisers can make use of the platform's filters, which are essential for the search on SiiLA SPOT to bring up ideal results for those seeking their future business address, ensuring that the displayed options meet the required structure.

Detailed information can attract multinational companies that increasingly value properties with energy efficiency performance and sustainability certification since companies with strong policies focused on social and environmental responsibility opt for properties aligned with these principles.

SiiLA SPOT is SiiLA Brasil's commercial real estate advertisement platform exclusively targeting audiences seeking corporate spaces, including industrial properties, logistics facilities, offices, land, and coworking spaces.

The search filters are designed with language specifically tailored to this market, ensuring convenience during registration for advertisers and optimizing the performance of advertisements, increasing the chances of being displayed to interested parties who refine their searches on SPOT and even to those conducting broader web searches, as the platform invests in SEO techniques and Google Ads.

To advertise your warehouse on SiiLA SPOT, discover all the platform's advantages by clicking here. If you are already an advertiser on the platform and have questions about how to make your advertisement even more appealing, please contact our team at spot@siila.com.br.

 

Want to learn more about warehouses or other topics? Write to us! We are looking forward to receiving your topic suggestions!

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