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Technology is redefining offices and the economics of corporate real estate

  • Workplace management platforms, desk and room booking systems, and well-being–focused solutions are taking center stage in the strategies of occupiers and property owners.
Flávio Pimentel, CEO of Neowrk and Mário Verdi, CEO of Deskbee
Flávio Pimentel, CEO of Neowrk and Mário Verdi, CEO of Deskbee
By: SiiLA News
01/20/2026

When we talk about technology, it’s natural to think of solutions that make our day-to-day lives easier in the digital environment: instant communication, task organization, tools like ChatGPT, Excel, and Word, as well as apps such as Uber and iFood. All of this is already part of how we work and live.

But technology today goes beyond screens and is already directly impacting the physical world. It has also begun to transform the way buildings are used, making corporate offices more efficient, more attractive to the market, and, consequently, more profitable.

According to Mário Verdi, CEO of Deskbee, operating costs combined with the price per square meter make real estate the second-largest expense for companies, second only to payroll. “That’s why the demand for an optimized office is not just a matter of comfort or innovation, but of direct cost reduction and increased efficiency,” he says. In this context, on-demand room and workstation booking platforms emerge as tools that organize employees’ routines and make space management more strategic.

For Flávio Pimentel, CEO of Neowrk, this movement also marks the end of a long-standing logic in the sector. “For decades, offices were sized based on a simple equation between number of employees and square footage, without any real understanding of demand and space usage. Today, this inefficiency translates into direct cost and strategic risk,” he explains.

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