Multifamily developments are already a trend in major urban centers. The concept behind these properties is widely used in countries of the global north, such as the USA, Canada, and Europe. Essentially, multifamily consists of a residential complex where housing units are leased, but the landlord is a company or a real estate investment fund.

According to Alexandre Lafer Frankel, CEO of Housi, the growth of multifamily in Brazil is a consequence of a shift in mindset among young people seeking more freedom, difficulty in financing, and investors' search for income.

"I see multifamily coming to Brazil as a response to the changing behavior of new customers, who prioritize usage over ownership, especially young people seeking freedom and flexibility. However, due to the scarcity of financing, volatility, and high interest rates in the country, real estate assets are sold in a fragmented manner, attracting mainly small and medium-sized investors seeking income. The company that can meet the needs of this audience, offering hassle-free income, will have a significant impact on the real estate market. I believe that technology will play a key role in this advancement, facilitating the provision of innovative solutions," Frakel said.

Many elements of multifamily are inherited from more conventional buildings, such as courts, pools, laundries, and leisure spaces, but some developments have unique features, like the partnership between Brookfield and JFL Living in the Parque da Cidade Complex.

The Multifamily is located in the former Four Seasons, now JW Marriott, spanning 11 floors and featuring amenities like a restaurant, breakfast, rooftop, and all the conveniences that hotel guests enjoy.