Mario explains that managing a property is about safeguarding the asset — and it’s no easy task. Keeping a property looking new is a major challenge, especially given the nature of these facilities. 

“For property owners, proper management is essential because, without it, in 10, 15, or 20 years, the asset won’t be the same. If you only use it and don’t care for it, it’s like squeezing an orange: eventually, there’s no juice left,” he says. 

This care applies both to the structural aspects and the common areas, which keep the property functioning properly and ensure that equipment is operating correctly when needed. This is what sets good management apart. 

“A property is very much like a city — it depends on management. If you anticipate problems and act before they occur, you can minimize them. But if a management company is passive and just observes without taking action, when extreme pressure comes from nature or circumstances, the results can be disastrous. That’s precisely when a manager’s competence shows. When the sea is calm, everyone knows how to row; it’s when the sea rages that you discover who truly knows how to steer the ship,” he illustrates. 

To avoid such problems, Mario says that when taking over the management of a new property, it is necessary to conduct a thorough analysis to understand the pain points of both owners and tenants. 

“The first thing we do is a full property assessment. It’s like a patient going to the doctor with multiple complaints, and the doctor needs to find out where they come from. The idea is exactly that: conduct a complete diagnosis of the property to understand what we’re facing and start mapping solutions for each problem. And of course, for every pain, there’s a remedy. Being in the market for 30 years has given us a lot of experience — today, we know very well how to treat this ‘patient,’” he says. 

Once a new property is taken over, Retha’s team initiates a detailed diagnostic process, led first by the engineering team. Based on this technical report, the financial team analyzes the property’s administrative and budgetary health. 

Using this information, the administrative team determines priority maintenance, especially urgent tasks, to ensure the property operates efficiently and continuously. 

According to Mario, Retha’s key differentiator lies in its ability to reduce unforeseen issues for clients, while companies focus on cutting costs. The firm positions itself as a boutique administrator, focusing on delivering value rather than just price — a strategy that, according to the company, directly enhances the value of the assets under its management.