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Venda digital perde fôlego e varejistas seguram despesas
07/11/2022
The e-commerce boom after the pandemic quickly lost strength this year, logistics and media costs have been rising, and this negative cycle has already reached the consumer who, after 2020 sales, has become used to the benefits of shopping online.
That pressure is heightened by the unexpected drop in e-commerce sales this year, with the first setbacks in April and May. A downturn was projected according to analysts, but not back-to-back declines.
And this is not only due to the strong comparison base of 2021 and the return of commerce in stores but there is an effect of the loss of income and high inflation on prices.
Source: Valor Econômico
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