Why have rental prices remained frozen in Chucri Zaidan, and what has Faria Lima done differently?

The contrast becomes even clearer when looking at specific assets. Tower C of the Rochaverá complex, one of the icons of Chucri Zaidan, maintained an average rental price of R$ 123/m² over the past 10 years, with variations between R$ 109 and R$ 140/m².
Meanwhile, Faria Lima Square — located in the prestigious region that lends its name — averaged R$ 179/m² and reached peaks of R$ 302/m², almost triple the lowest rate registered in the period.

“While vacancy remains between 10% and 15%, the market tends to stabilize. In Faria Lima, this index hovers around 6%, pushing prices upward. In Chucri Zaidan, vacancy still exceeds 18%, preventing full rental adjustment,” explains Nessim Sarfati, who presented the analysis during SiiLA’s 10-year event on October 29.

According to Sarfati, the logic mirrors financial markets.

“The lower the risk, the lower the return. Faria Lima, due to its resilience and liquidity, offers low risk and tighter yields. Chucri Zaidan, still consolidating, has greater return potential — but proportionally higher risk.”

Beyond vacancy levels, there is a symbolic factor at play: corporate prestige.

“Faria Lima combines low vacancy, scarce land, intense demand — especially from the financial sector — and an image associated with success and visibility. These elements sustain its continuous appreciation,” he adds.

While Faria Lima attracts companies focused on institutional positioning and brand strength, Chucri Zaidan receives large industrial, tech, and services players seeking modern spaces, scale, and competitive costs.

Still, the future of Chucri Zaidan remains promising.

“The region should continue appreciating over the next years, driven by vacancy reduction and high-quality developments. But it will hardly surpass Faria Lima, which holds a historic and consolidated place in São Paulo’s corporate market,” Sarfati concludes.