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Clube FII's Journey: Brazil's Largest Real Estate Investment Fund Ecosystem

·       Clube FII's founder shares the story behind creating the country's leading real estate fund ecosystem; the platform has just completed nine years in the market

Co-founder of Clube FII, Rodrigo Cardoso, has been investing in Brazilian REITs since 2009
Co-founder of Clube FII, Rodrigo Cardoso, has been investing in Brazilian REITs since 2009
02/08/2024

My journey in the realm of real estate funds, which began in 2009, marked a personal and professional revolution. At that time, there were only 12,000 investors, in a virtually unexplored territory. This investment option emerged as an intelligent and simplified alternative to traditional real estate investment, a family tradition dating back to my great-grandfather, who invested in properties since the 1950s.

2013 was a crucial turning point. I developed a desktop application to manage my family's real estate fund investments. This initiative stemmed from a strategic decision: to sell all family properties and invest exclusively in Real Estate Funds. What started as a personal project soon grew into something bigger. In 2014, I decided to embark on a bold mission: to create the largest Real Estate Fund platform in Brazil.

I transformed that simple desktop application into Clube FII, founded on January 19, 2015. The platform was launched in a challenging period, not only due to the relatively small number of real estate fund investors, which was then less than 100,000 but also due to the unfavorable economic context in Brazil, later triggering one of the worst recessions in the country's history.

As we celebrate the 9th anniversary of Clube FII, I look back with pride at how we've exceeded all expectations, uniting over 2.5 million investors. It's remarkable how an initiative originally intended for personal use has evolved into a pivotal force not only in the fund market but also within the broader real estate sector. This evolution was significantly accelerated in 2020 when we established a strategic partnership with SiiLA, the leading real estate research company in Latin America. Through this partnership, we introduced a groundbreaking subscription service, FII DATA PROFESSIONAL, tailored for professional investors and market analysts, providing unparalleled insights into the properties comprising Real Estate Investment Trusts (REITs). This initiative underscores our unwavering commitment to innovation, transparency, and delivering exceptional service to our valued users.

The platform went beyond just facilitating investments, committing to high-level education, ensuring absolute transparency, and providing accurate and unquestionable quality information. This initiative has become a symbol of excellence in the sector, not only for the significant increase in the number of investors but for ensuring they are well-informed and prepared for strategic decisions. Clube FII has established itself as a true bastion of knowledge and a reference in reliable data, guiding investors in a landscape filled with clarity and details. Thus, we solidify our position as an innovative and educational leader in the real estate fund market, an achievement that reflects the essence of our mission and the rigor of our work.

All these accomplishments were only possible thanks to the invaluable support of over 340,000 registered users and the tireless work of our team of over 30 dedicated collaborators. The journey was challenging, but every obstacle faced strengthened our determination to make Clube FII an undisputed reference in the Brazilian real estate fund market. Our commitment to excellence and innovation remains the central pillar of our operation, shaping the future of the industry and reaffirming our role as leaders in this field.


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ABOUT SiiLA

Founded in 2015, SiiLA is the industry leading REsource for comprehensive commercial real estate market insights, news and events across Latin America. The SiiLA suite of innovative products drive greater accuracy, efficiency, and strategic advantages for top players in the commercial real estate industry.

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