Casas Bahia launches the first concept store with a focus on the Northeast expansion

The unit starts a new format for its country’s businesses, starting with the Northeast region.

Casas Bahia launches the first concept store with a focus on the Northeast expansion.

01/20/2021

Casas Bahia opened last Friday,15, at Shopping Recife, its first “concept store”. The unit starts a new format for its country’s businesses, starting with the Northeast region. With free coffee and Wi-Fi space, the company bets on customers loyalty who went to its stores because they need free internet. In addition, the new model has fewer storefronts and salespeople equipped with more technology. In January alone, there were 12 new stores in the North and Northeast, the target regions for expanding the brand.

According to Abel Ornelas, the director of operations at Via Varejo (owner of Casas Bahia), the company’s priority today is to expand the business to these regions. “If I open ten stores, nine will be in the North and Northeast,” he exemplifies. Since the second half of December, in addition to these 12 stores opened in the North and Northeast, there have been four more openings in Palhoça (SC), Viamão (RS), Apucarana (PR), and Paranoá (DF).

In November 2020, Via Varejo inaugurated its first distribution center in the North region. The location is strategic to expand its supply capacity for new stores. The company intends to venture into territories that are less populated by its brands. Ponto Frio will also be part of the expansions this year, but in the Northeast, the Casas Bahia brand has a good presence.

The company will also allocate a more prominent space in the store layout for the click-and-collect service, which is a faster and more cost-effective way to deliver products to customers in locations with more complex logistics.

Latam

Brazil

National

Retail

Market Analytics

Retail And E-Commerce

ABOUT SiiLA

Founded in 2015, SiiLA is the industry leading REsource for comprehensive commercial real estate market insights, news and events across Latin America. The SiiLA suite of innovative products drive greater accuracy, efficiency, and strategic advantages for top players in the commercial real estate industry.