GPA começa a vender no site do Magalu

Parceria de grandes grupos faz parte de movimento para acelerar ganhos no varejo on-line.| The partnership of large groups is part of the movement to boost online retailing

03/04/2022

The retailer's Magazine Luiza and GPA closed an agreement to sell products from Pão de Açúcar supermarkets on the Magazine platform, within two central strategies. GPA reinforces its open system policy, integrating with other companies to extend its operations across the country, while Magazine seeks greater customer traffic and tries to strengthen its "superapp" in the food segment, where competition has increased after the pandemic.

Since February, Pão de Açúcar has been selling on the Magazine website and "app", which forwards it to GPA upon receiving the order. Now, the group will make deliveries from its distribution centres - the operation is available in São Paulo and should be extended in the coming months to Rio de Janeiro, Brasília and Recife. It will be responsible for the entire logistics and delivery operation. At the moment, the services of Magalu Delivery (storage centres and dispatch of orders) will not be used by GPA, although the possibility hasn't been ruled out in the future.

Source: Valor Econômico

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