Also investing in products and technology in the logistical process, the group aims to become the world's best and largest beauty ecosystem.

The new center has around 20,000 sq meters, and the expansion of the structure will increase the product storage capacity, guaranteeing the separation of more than 871,000 products per day.

"Our gaze is turned to the future, always guided by the demands of our customers. For this reason, we continue to invest and seek solutions that benefit the business but also provide socioeconomic impacts in the regions where we are present", explains Artur Grynbaum, vice president of the Board of Grupo Boticário.

Also, according to the executive, the new DC should provide efficiency gains, stimulate innovation and local development, and provide job vacancies.